Creative ignition: A recap of Session 7 of TED2015

TED Blog

Bill T Jones, Joshua Roman, and Somi perform at TED2015 - Truth and Dare, Session 7. Photo: Bret Hartman/TED Bill T. Jones performs a collaborative improv with music from cellist Joshua Roman and vocalist Somi, at TED2015: Truth and Dare, Session 7. Photo: Bret Hartman/TED

Where does creativity come from? In Session 7 of TED2015, we explore its bounds in design, art, dance, music, data visualizations and urban planning.

Stay beginners. “As humans, we get used to everyday things really fast,” says iPod originator Tony Fadell. It’s simple habituation – and it happens all the time. Take the sticker on a piece of fruit. When you first have to pick that little sticker off an apple and flick it off your finger, it’s annoying. The second, third time – annoying. But by the tenth time, you don’t even notice. It’s the job of designers to notice “those idiotic things we do every day” – and to try and fix them. “It’s easy to solve a problem that almost everyone sees,”…

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